stats_day; Дата статистики
adgroup_resourcename; Ссылка на данные по группе
adgroup_id; Id группы
adgroup_name; Название группы
adgroup_baseadgroup; For draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only.
adgroup_cpcbidmicros; The maximum CPC (cost-per-click) bid.
adgroup_cpmbidmicros; The maximum CPM (cost-per-thousand viewable impressions) bid.
adgroup_cpvbidmicros; The CPV (cost-per-view) bid.
adgroup_displaycustombiddimension; Allows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search.
campaign_resourcename; Ссылка на данные по компании
campaign_id; ID компании
campaign_name; Название компании
campaign_primarystatus; The primary status of the campaign. Provides insight into why a campaign is not serving or not serving optimally. Modification to the campaign and its related entities might take a while to be reflected in this status.
campaign_status; The status of the campaign. When a new campaign is added, the status defaults to ENABLED.
campaign_servingstatus; The ad serving status of the campaign.
campaign_startdate; The date when campaign started in serving customer's timezone in YYYY-MM-DD forma
campaign_enddate; The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30.
campaign_paymentmode; Payment mode for the campaign.
expandedlandingpageview_resourcename; Ссылка на отчет о страницы перехода по рекламе
expandedlandingpageview_expandedfinalurl; Ссылка на страницу перехода по рекламе, из нее можно получить метки, если они указаны
metrics_activeviewcpm; A measurement of how often your ad has become viewable on a Display Network site.
metrics_activeviewctr; The ratio of impressions that could be measured by Active View over the number of served impressions.
metrics_activeviewimpressions; A measurement of how often your ad has become viewable on a Display Network site.
metrics_activeviewmeasurability; The ratio of impressions that could be measured by Active View over the number of served impressions.
metrics_activeviewmeasurablecostmicros; The cost of the impressions you received that were measurable by Active View.
metrics_activeviewmeasurableimpressions; The number of times your ads are appearing on placements in positions where they can be seen.
metrics_activeviewviewability; The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
metrics_allconversionsvalue; The value of all conversions.
metrics_allconversions; The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
metrics_clicks; The number of clicks.
metrics_conversionsvalue; The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_conversions; The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
metrics_costmicros; The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
metrics_ctr; The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
metrics_impressions; Count of how often your ad has appeared on a search results page or website on the Google Network.
metrics_interactionrate; How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
metrics_interactions; The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
segments_adnetworktype; Ad network type.
segments_clicktype; Click type.
segments_device; Device to which metrics apply.